In world where we are constantly burning the candle at both ends, sleep has become the ultimate luxury.  

We used this insight paired with Beautyrest’s strategic partnership with Patrick Dempsy Racing to introduce the new Beautyrest Black mattress to the word. Meet the Beautyrest Black, the only mattress made with real diamonds. Yes, we said diamonds.   

 Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Angela Denise & Deb Maltzman