To launch Walmart Fashion, we turned Oscars night on its head. Instead of styling the stars on the red carpet, we styled Hollywood’s real movie heroes - the crew.
We partnered with six red-carpet stylists to create looks for six Hollywood crew members. Each crew member starred in their own mini-movie showing off their new look. The films aired during Oscars night and were directed by Academy Award winner, Wally Pfister.
The crew were also featured on the stylists and Walmart's social channels and in over 2000 Walmart stores.
Agency: Saatchi & Saatchi | ACD: Megan Ver Steeg | ACD: Aeryn Dillon | ECD: Michele Kunken | CCO: Andy Bird | Director: Wally Pfister @ Reset
Chase has something for everyone.
This campaign was a nontraditional collaboration between the in-house Chase team and Droga 5. Chase concepted and tested the work then partnered with Droga 5 to produce and refine them.
Agency: Chase Internal + Droga 5 | Director: Child @ Pretty Bird
From Sunday pancakes with friends to bedtime tuck-ins with Mom, traditions are what make a house feel like a home. This campaign brings these traditions to life and shows how HomeGoods makes them all possible.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | GCD: Michele Kunken, Julie Liu, Paul Renner | Director: Aaron Ruell @ Biscuit Filmworks
From what we put on the walls to what we serve for dinner, we all have different ways of making home ours. This campaign celebrates the quirks and stories that truly make home yours.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Michele Kunken & Julie Lui | Director: StyleWar @Smuggler
One out of five girls can’t afford pads and have to use things like newspaper instead, but Always wants to change that. This newspaper ad helped launch a global campaign raising funds to give girls access to proper period protection around the world.
The ad inspired a campaign of social posts aiming to #EndPeriodPoverty.
Awards: Gold ADDY, Best in Show ADDY
Agency: Publicis NY | ACD: Megan Ver Steeg | ACD: Aeryn Dillon | ECD: Kathy Petrauskas | GCD: Joseph Johnson
Girls are doing big things. We’re CEO-ing, BFF-ing and looking darn good doing it. And as the first shoe made specifically for ladies, Keds is supporting us every step of the way.
Keds. Ladies First.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Michele Kunken & Julie Lui
It’s Footlong Season at Subway! So what better way to share than news that a mini halftime show with mini spinach cannons?
These spots tested higher than all Subway spots created in the past five years. They even outperformed celebrity-driven work.
When you see something you love at HomeGoods you better snag it fast. Because what you see on the shelves today, might be gone tomorrow. The #CantHaveThis campaign brings the HomeGoods business model to life in a whole new way. Instead of telling shoppers what to buy, we’re enticing them with everything they just missed.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Michele Kunken & Julie Lui | Director: Aaron Ruell @ Biscuit Filmworks
Whether you’re a foodie, a fashionista or Fred Flintstone, there’s no place like your home. Because home is the only place you can truly make your own.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Michele Kunken & Julie Lui | Director: Lisa Rubisch @ Park Pictures
In world where we are constantly burning the candle at both ends, sleep has become the ultimate luxury.
We used this insight paired with Beautyrest’s strategic partnership with Patrick Dempsy Racing to introduce the new Beautyrest Black mattress to the word. Meet the Beautyrest Black, the only mattress made with real diamonds. Yes, we said diamonds.
Agency: Kbs+ | Writer: Megan Ver Steeg | Art Director: Aeryn Dillon | Creative Directors: Angela Denise & Deb Maltzman
Introducing EV1, by Ellen.
We launched EV1, Ellen’s new clothing line exclusively at Walmart, by giving a little bit of love to everyone.
Agency: Saatchi & Saatchi | ACD: Megan Ver Steeg | ACD: Aeryn Dillon | GCD: Michele Kunken | Director: Sophie Gateau @ 1st Avenue Machine
