This campaign launched HomeGoods’ new platform, “Make Home Yours.”

It was a first for HomeGoods, sparking the brand’s shift from price-point driven advertising to brand-driven advertising.  The platform became a stake in the ground, sharing HomeGoods unique point of view on home creation.

Agency: Kbs+  | Writer: Megan Ver Steeg | Art Director: Aeryn Daboin  | Creative Directors: Michele Kunken & Julie Lui